Barid Baran

Barid is a senior member of the brand-comm think-tank. Brand-comm is one of India’s leading PR firms that is the communication arm of Madison World. He is responsible for supervising PR content for the firm and provides media advice.

Barid has an experience of about four decades in the areas of journalism, media relations, Public Relations, and Corporate Communications. His 33-year stint with journalism began with the Press Trust of India in New Delhi and concluded with the Times of India Group. He has had long tenures in responsible positions with the Press Trust of India, India Today, Pioneer, BiTV, ATN News, Business Standard, The Times of India Group and Financial Express.  Since 1980, the year he joined the profession, he had been required to provide coverage on issues ranging from Wars, Current Affairs and Life Style to Sports, Retail, Aviation and Automobile. Simultaneously, his PR, Public Affairs and Corporate Brand & Communications practices continued as he was required to handle media relations on behalf of the American Embassy in New Delhi.

Barid was also a member of the visiting faculty at Amity School of Mass Communication in Noida and The National Institute of Advertising in Delhi.

  As a freelance writer, he had written on a wide range of topics – from corporate developments to politics and communication – for the Economic Times,  Hindustan Times, and Illustrated Weekly of India (now defunct), Images (a trade magazine reporting on the apparel retail sector) and brandquiver.com– the website of  the erstwhile Brand Dotcom Limited, headed by Suhel Seth. He has also contributed articles on US presidential elections to the online magazine of Observer Research Foundation, a leading Indian think-tank.